Elevating Retail: CommLink's Award-Winning AV Pro Edge Matrix at Concepts
Where Fashion Meets Technology
Concepts, a global brand synonymous with authenticity and narrative, entrusted CommLink Integration to craft an immersive audiovisual experience for its flagship store. Spanning 4,700 square feet across three floors on Newbury Street, this retail masterpiece combines streetwear, luxury, and community engagement. Designed in collaboration with creative agency Sid Lee, the space mirrors an art gallery with its modern materials and comfortable ambiance.
CommLink's Approach: Redefining Audiovisual Integration
Visual Elements: Dynamic Displays for a Dynamic Space
Visual elements are anchored by four screens, including a 6-foot x 6-foot video wall powered by the 16 x 16 AV Pro Edge Matrix. This setup facilitates smooth transitions for featured brands and significant live events, providing a dynamic and engaging visual experience.
Continued Evolution: A Partnership Beyond Limits
CommLink's collaboration with Concepts extends beyond the Boston flagship, with the recent completion of their fifth retail location in New York City. The goal remains to create retail spaces that break the mold, continually evolving with the brand, where audiovisual integration plays a crucial role.
In celebrating CommLink's SCN 2021 Install of the Year win, we highlight not just an award but a testament to innovation, user experience, and the transformative power of audiovisual technology. As Concepts' journey continues, so does the partnership with CommLink Integration, ensuring each retail space is a unique, ever-evolving masterpiece.
To watch a video testimonial from CommLink Integration, Click Here.
