AVPro Global Launches “Winning Together
- Published , by Ashley Stuntebeck
April 24th, 2025, Sioux Falls, SD – AVPro Global, parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo, and ThenAudio, has officially launched its “Winning Together” initiative—an industry-facing program designed to support audio/video integration professionals by providing pricing stability, product availability, and a foundation for long-term partnership in a rapidly evolving market.
As global market conditions and shifting trade regulations continue to impact the electronics integration industry, AVPro is stepping forward with a proactive strategy built on collaboration and mutual success.
“We’re not a massive corporation answering to shareholders,” said Jeff Murray, Founder and CEO of AVPro Global. “We are a family-owned, veteran-owned, and woman-owned company that is able to make bold decisions quickly—with our dealers’ long-term success in mind. That’s what ‘Winning Together’ is all about.”
A Strategic Response to Industry Volatility
The “Winning Together” initiative addresses some of the most pressing concerns for integrators and resellers today: rising costs, unpredictable pricing models, and inconsistent supply chains. By contrast, AVPro is committed to maintaining a dependable partnership model that helps protect dealer profitability and operational consistency.
Key components of AVPro’s Dealer Commitment Include:
- Assurance of unchanging pricing through the end of 2025
- Locked-in 2025 dealer programs based on current thresholds
- Consistent solution availability across its portfolio
- Ongoing product development, tech support, and full participation in industry events
Why AVPro Can Offer Stability When Others Cannot
AVPro’s ability to deliver this level of consistency comes from its foundational values and agile business structure.
“Our success has always come from our customers’ success,” Murray added. “We’re structured to prioritize long-term partnerships over short-term profits—and we’re willing to make the necessary sacrifices to protect our dealers’ margins.”
AVPro’s Approach Includes:
- Operational efficiencies gained through internal reorganization and cost control
- Global manufacturing capabilities across China, Vietnam, Slovakia, and the United States
- A willingness to absorb cost increases instead of passing them along to customers
This approach has enabled AVPro to remain resilient and responsive, even as other companies across the sector grapple with rising costs and supply chain disruptions.
An Invitation to Strengthen the Partnership
As part of the “Winning Together” initiative, AVPro encourages dealers and partners to:
- Continue specifying and purchasing AVPro Edge, AudioControl Pro, Bullet Train, and Murideo products
- Maintain program thresholds
- Stay connected with the AVPro sales team for product updates and personalized support
With over a decade of sustained growth and a deep-rooted commitment to innovation, AVPro Global continues to lead with integrity, transparency, and a clear mission: to create lasting partnerships that benefit everyone in the AV integration ecosystem.
For press inquiries or more information about the Winning Together initiative, please contact: Marketing@AVProEdge.com or www.AVProEdge.com
About AVPro Global Holdings LLC
AVPro Global is a privately held American company headquartered in Sioux Falls, SD, with satellite offices in St. Petersburg, FL, Seattle, WA, a European office in Bratislava, Slovakia, and an office in Shenzhen, China. The five AVPro Global audio/video-centric brands - AVPro Edge, AudioControl Pro, Bullet Train, ThenAudio, and Murideo – combine their respective strengths to create the fastest-growing AV signal distribution company in the residential and commercial systems integration spaces, perfectly complementing AVPro Global Founder and CEO Jeff Murray’s vision, “To be recognized as the best AV signal distribution and control products and services company on the planet.”
